Boston, MA -- (ReleaseWire) -- 02/13/2014 -- Compared to credit cards, charge cards were not as attractive to consumers due to the absence of the revolving credit feature. In addition, stricter credit card regulations which were implemented in 2011 resulted in more aggressive credit card and debit card promotions from issuers. With the shift in focus towards these two lucrative financial card segments, fewer marketing efforts were channelled to the promotion of charge cards at the end of the review period.
Euromonitor International's Charge Card Transactions in Malaysia report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
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Product coverage: Commercial Charge Card Transactions, Personal Charge Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Charge Card Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Browse all Financial Services research reports at Fast Market Research
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