Boston, MA -- (SBWIRE) -- 03/14/2014 -- Over the review period, fast food recorded a healthy current value CAGR of 17%, which was slightly faster than the 15% rise seen in 2012. The strong performance of the category was supported by the intensive efforts of fast food operators, especially chained international players, to stimulate demand. In 2012, many expanded their outlet networks in Vietnam. For example, in 2011, Subway from PepsiCo Vietnam (PIVN) had only one outlet, while towards the end of 2012, it had three, all in Ho Chi...

Euromonitor International's Fast Food in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Chained Fast Food, Fast Food by Casual vs Non-Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Fast Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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