Boston, MA -- (SBWIRE) -- 11/26/2014 -- The most important trend impacting full-service restaurants in 2013 was the number of closures of independent outlets. This was a continuation of the trend already seen in 2012, as many operators started to quit the business; no longer finding it profitable due to the ongoing crisis affecting Italy. The depressing economic situation, which more and more Italians were experiencing first-hand, led consumers to be very careful of their out-of-home and non-essential expenses. Although the number of closures was less dramatic if compared with 2012, 2013 still saw 3,170 fewer outlets overall across the nation, with most closures happening in city centres.

Competitive Landscape

Independent operators dominate full-service restaurants in Italy, with chained outlets only amounting to 748 in total in 2013. Amongst chained full-service restaurants, Rossopomodoro from Gruppo Sebeto and Old Wilde West from Compagnia Generale Ristorazione led with shares of 22% and 12% in value terms respectively. Old Wilde West is a North American casual full-service restaurant, and has been increasing its presence in Italy by increasing the number of outlets, and has been becoming increasingly popular amongst Italian youngsters and families for its affordable menu and relaxed atmosphere. In 2013 the brand recorded the biggest increase in value share.

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Industry Prospects

Over the forecast period full-service restaurants is expected to see a decrease in terms of value sales at constant 2013 prices, although this is a less steep decline than during the review period. As the Italian economy is set to show signs of improvement from the end of 2014, Italians are expected to have more discretionary spending. More consumers are likely to feel less anxious about out-of-home spending, and allow themselves an evening meal in a restaurant more frequently than during the review period. Besides, the increasing availability of casual dining restaurants and new innovative fusion ideas are set to attract more consumers, especially amongst urban young professionals and families.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Italy market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Full-Service Restaurants in Italy?
- What are the major brands in Italy?
- What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Italy?
- How prevalent is casual dining in Italy and how is this category expected to grow over the next five years?
- How fragmented is the full-service restaurant industry in Italy?

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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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