Fast Market Research

New Market Study, Homewares in Italy, Has Been Published

Recently published research from Euromonitor International, "Homewares in Italy", is now available at Fast Market Research

 

Boston, MA -- (ReleaseWire) -- 07/29/2014 -- During 2013 grocery retailers Coop and Carrefour launched online retail channels, with a number of references concentrated in the non-food area. At the same time, retailers worked to revamp their store offer by creating shop-in-shops within stores fully dedicated to coloured homewares, which are extremely eye-catching, and are sold loose so that customers can pick only the pieces they need.

In order to differentiate the two channels, Coop's online offer is more upscale, whilst the store offer is more affordable, and aims to compete with discount stores, which are increasingly preferred by consumers thanks to their low price points.

Competitive Landscape

Ikea led homewares in Italy with a 13% value share in 2013. Ikea enjoys strong traffic in homewares despite the tough economic environment, thanks to the fact that consumers can find a wide variety of and inexpensive products that they can mix and match according to their personal taste and spending capacity. Ikea allocates large space to beverageware and dinnerware, as well as cutlery and all types of kitchen utensils.

View Full Report Details and Table of Contents

Industry Prospects

Going forward, ecommerce and online sales are expected to play a significantly more important role within homewares, especially when it comes to branded products. By contrast, entry level price points are expected to be increasingly found in bricks and mortar stores, including discounters.

Homewares Market Research

Analyse key trends and developments in Italy for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players

Product coverage Dining, Kitchen

Data coverage Market sizes (historic and forecasts), company shares, brand shares and distribution data

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports

- Homewares in Turkey
- Homewares in Canada
- Homewares in Germany
- Homewares in Europe
- Homewares in the United Kingdom
- Homewares in Asia-Pacific
- Homewares in France
- Homewares in the United States
- Homewares in Japan
- Homewares in the United Kingdom

Source:
Posted Tuesday, July 29, 2014 at 1:43 PM CDT - Permalink