Boston, MA -- (ReleaseWire) -- 04/29/2014 -- Incontinence products in Brazil are used primarily by the elderly population on higher incomes. The ageing population in Brazil, together with rising income levels within the middle class, has allowed more Brazilians to afford incontinence products over the review period. Since 2010, the Brazilian government has subsidised purchases of incontinence products for the elderly through prescriptions, which has helped drive category sales.
Euromonitor International's Incontinence in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Light Incontinence, Moderate/Heavy Incontinence.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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