Boston, MA -- (ReleaseWire) -- 06/17/2014 -- Internet retailing sales continue to increase strongly in Argentina. According to the local chamber of e-commerce, CACE, the number of internet users increased nearly ten-fold from 3.7 million in 2001 to 31 million in 2012, with only 0.4 million users placing orders in 2001 against 10 million in 2012 - an increase of around 20 times. Also, nearly 32% of local small and medium enterprises already have websites where orders can be placed and almost 50% of these sites are also used as promotional tools.
Mercado Libre continues to lead internet retailing, recording a retail value share of 25% in 2013 and sales of ARS3,941 million. Mercado Libre's favourable position is mainly due to the fact that the retailer has gained a high degree of consumer trust in Argentina by offering consumers the opportunity to acquire goods at very competitive prices as well as the efficiency of the purchasing process and the wide range of products on offer.
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Internet retailing has a projected value CAGR of 9% in constant 2013 price terms. The internet penetration rate in Argentina is high and above the regional average (65% of population vs. 56% for South America) according to internetworldstats.com and local sources.
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The Internet Retailing in Argentina market research report includes:
- Analysis of key supply-side and demand trends
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Our market research reports answer questions such as:
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- What products are selling best over the internet?
- Which internet sites are attracting the most sales?
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