Boston, MA -- (ReleaseWire) -- 03/31/2014 -- As the category became saturated, traditional irons, including steam irons and dry irons, kept losing share, although still accounted for a dominant combined 72% share of volume sales in 2013, down from 82% in 2008. On the other hand, steam generators/ironing systems continued to gain share, due to the convenience and high efficiency of such products, accounting for a 23% share of volume sales in 2013, up from 13% in 2008.
Euromonitor International's Irons in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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