Boston, MA -- (ReleaseWire) -- 06/09/2014 -- With improving living standards, Taiwanese consumers are not solely concerned about price but are also gradually looking at product ingredients and safety. Due to increasing environmental awareness, consumers prefer natural and eco-friendly laundry care products.
Unilever Taiwan Ltd led laundry care with a value share of 24% in 2013. Its Bai Lan brand has a strong brand image as the company often engages in TV advertising and frequently launches new products. For example, Bai Lan and Snuggle launched standard powder detergents with fabric softeners and refreshing fragrances. Unilever Taiwan Ltd distributes via a wide range of channels and has visible shelf space.
Laundry care in Taiwan is expected to post a negative CAGR of 1% in constant value terms over the forecast period. Laundry care is mature and fragmented. As such, manufacturers are expected to enhance the functionality of products, product packaging and brand image to boost sales
View Full Report Details and Table of Contents
Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Laundry Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Laundry Care in Taiwan market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Laundry Care in Taiwan?
- What are the major brands in Taiwan?
- What is the performance of concentrated liquid detergents?
- What are the main new products developments in the laundry aids area?
Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Laundry Care in South Korea
- Laundry Care in Germany
- Laundry Care in Russia
- Laundry Care in France
- Laundry Care in the United Kingdom
- Laundry Care in the US
- Home Care in Germany
- Laundry Care in India
- Laundry Care in Italy
- Home Care in Japan