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New Market Study, "New Zealand Tourism Report Q2 2014", Has Been Published

New Consumer Goods research report from Business Monitor International is now available from Fast Market Research

 

Boston, MA -- (ReleaseWire) -- 02/18/2014 -- BMI expects to see slow but steady growth in the New Zealand tourism market through to 2018 as the country gradually expands its regional and global travel links and further raises its international profile as an ecotourism destination.

Our report examines a range of key market indicators, including the expected number of inbound and outbound travellers, growth in the hotel sector and overall industry value, all of which are expected to show healthy growth throughout the forecast period.

New Zealand is a well-established tourism destination, offering potential visitors an extensive range of attractions. These include the unspoiled mountain slopes of the South Island, where the more adventurous travellers can find a variety of winter and summer sports on offer. The country also offers attractive metropolitan cities and picturesque beaches, with eco attractions including whale watching.

As well as a range of natural attractions, New Zealand is also building its reputation as a sporting destination, with monster truck rallies, rugby and cricket tours, sailing regattas and cycling events such as the Forrest Grape Ride further raising the country's status in the global market. Cultural events including the Pacifica Festival and The Golden Shears sheep shearing competition also attract thousands of visitors annually.

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Arrivals to New Zealand have largely recovered from the declines seen in the wake of the global financial crisis, which affected the country in 2008 and 2009. We expect the number of visitors arriving in the country to reach over 3.4mn in 2018, a healthy increase on the 2013 arrivals figure of 2.6mn. The Asia Pacific region, and Australia in particular, are expected to continue to dominate the arrivals market.

We also expect to see growth in terms of outbound travel, thanks to gradual improvements in New Zealand's domestic economy, with the number of outbound travellers expected to increase from 2.9mn in 2013 to a healthy 3.4mn in 2018.

Tourism is expected to remain important to the economy in New Zealand; as such, the sector will very likely continue to receive a great deal of support from the government through wide-ranging marketing campaigns and investment in expanding and improving the country's transport and travel infrastructure.

- Major hotel chains are taking more notice of New Zealand; for example, Wyndham has opened two Ramada hotels in the country. However, BMI is only forecasting minor growth in the number of new hotels over our forecast period, as arrivals figures and occupancy rates are not yet at the point of justifying further expansion. - - Six international airports catering to 29 airlines provide excellent air travel connections between New Zealand and the rest of the world. A range of small domestic airports provide further transport links around the country. - -

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