Boston, MA -- (ReleaseWire) -- 01/22/2014 -- Highly effective packaging has the capacity to build brand equity like never before and this is becoming more evident in the South African market. Packaging should be designed to grab the consumer's interest in a cluttered environment, with thousands of products competing for attention. In a world where consumers receive approximately 5,000 messages a day, packaging can no longer remain "the silent salesman". In its new-found capacity as "information provider" and "persuader", decisions...
Euromonitor International's Packaging in South Africa report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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