Boston, MA -- (SBWIRE) -- 01/30/2015 -- In volume terms, portable players records a significant 26% decline, while current value sales are set to fall by 35%. This represents a dramatic deceleration in comparison with the category's review period performance. The category?s inability to compete against tablets and smartphones is the main factor contributing to its continuous downturn. A single tablet or smartphone can be used to read e-books and can play multimedia content, thus e-readers and portable multimedia players are not considered to be important products; the multifunctionality of tablets and smartphones is contributing to the weakening presence of portable players in Vietnam.

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Industry Prospects

Over the forecast period, portable media players is expected to record a negative forecast volume CAGR of 27% against the historic negative volume CAGR of 13%. The category?s inability to compete against the dominance of smartphones and tablets is expected to factor to the gloomy forecast performance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Portable Players in Vietnam?
- What are the major brands in Vietnam?
- What is the growth rate for digital cameras?
- How is the growth of mobile phone cameras affecting the traditional camera market?
- What are the latest trends in mirrorless cameras?

Reasons to Get this Report

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- Inform your marketing, brand, strategy and market development, sales and supply functions

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