Boston, MA -- (SBWIRE) -- 06/25/2014 -- Prepaid cards continues to perform better than almost any other category in consumer finance, with retail value growth of 15% in 2013. Open loop gift cards as well as employee reward programmes were the major source of growth in 2013. Issuers and operators continue to seek out new niche growth opportunities as card payment penetration continues in Australia. Key growth areas include foreign currency cards, employee rewards programmes and government payments.

Euromonitor International's Pre-Paid Card Transactions in Australia report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Pre-Paid Card Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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