Boston, MA -- (ReleaseWire) -- 06/10/2014 -- Despite being conservative Russians are changing their attitude towards cheese consumption, choosing soft cheese or more sophisticated hard cheese. This trend is taking place alongside increasing incomes and growing interest in European cuisines, where cheese is one of the main ingredients. Salads, starters, main courses and desserts with mozzarella, blue-veined cheese and mascarpone have become common dishes for inhabitants of big cities. On the other hand, interest in processed cheese is easing, due to growing health concerns and accessible alternatives.
Valio St Petersburg ZAO remained the leading company in Russian cheese in 2013, accounting for an 8% value share. In the face of strong competition from both local and international manufacturers Valio was able to ensure high levels of trust among consumers. Despite foreign origins, Valio has its own manufacturing facilities inside the country, which allow it to provide accessible solutions. The portfolio of Valio cheese is rather diverse and offers very specific products, such as low fat cheese Oltermanni and lactose-free cheese, etc. Valio products are associated with high quality and are strongly promoted within retail and mass media. Hochland Russland OOO, known for its processed cheese, was ranked second.
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The consumption of cheese will continue to rise in Russia in the forecast period. The perception of cheese as a non-essential ingredient will gradually change, along with the increasing international cuisine culture. More often cheese will be perceived as an independent product, with more sophisticated products emerging. The transformation of the category will see a shift from traditional yellow hard cheese to more sophisticated hard and soft variants. Processed cheese will continue to lose share.
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