Boston, MA -- (SBWIRE) -- 07/11/2014 -- After many difficult years, local companies could finally take a breath, thanks to the efforts of custom services against the under-billing of imported products. Thus, the results were remarkable at the level of imports which declined by 25% from 2010. The struggle against this phenomenon started in 2007, and allowed national products to maintain their position in the category. Over the last two years domestic companies started to invest, which encouraged them to innovate, diversify their product ranges and invest in production capacity.

Competitive Landscape

Mars Morocco was the leading player in 2013, with 24% of retail value sales. This was thanks to its wide range of brands such as Galaxy, Twix, Mars, Bounty and Snickers, chocolate tablets, standard boxed assortments, twist-wrapped miniatures and countlines. The company continuously widens its product portfolio with new tastes, product types and seasonal options.

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Industry Prospects

Although unit prices of chocolate confectionery increased over the review period, further significant price increases are not expected. This could generate greater demand as products become more affordable, leading to stable but moderate sales growth. Consumers are expected to continue to seek high-quality products, especially as key manufacturers will focus on their premium and standard offerings. This could hurt low-quality economy brands more over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate Confectionery industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate Confectionery industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate Confectionery in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Chocolate Confectionery in Morocco?
- What are the major brands in Morocco?
- What are market opportunities for health and wellness minded dark chocolate?
- What are market opportunities for ethically sourced chocolate?
- How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Alfajores, Bagged Selflines/Softlines, Boxed Assortments, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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