Boston, MA -- (SBWIRE) -- 06/24/2014 -- Antiparasitics/lice (head and body) treatments, which continued to account for a leading retail value sales share in dermatologicals in 2013, remained the main driver of the retail value sales growth seen by dermatologicals. Due to high unit prices of dermatologicals, most consumers mainly boost the growth of antiparasitics/lice (head and body) treatments and medicated shampoo. Depending on the region of the country, consumers tended to buy more of these products. Another category that registered healthy rate retail value sales growth in 2013 was nappy (diaper) rash treatments. Its performance was boosted by wide product distribution through modern and tradition retailers in Bolivia.

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Competitive Landscape

South American Express SA (SAE) remained the leading player in dermatologicals in Bolivia in 2013, in accounting for a retail value sales share of 28%. The company supported its brands through strong advertising, promotion and distribution efforts. For dermatological issues, consumers that could afford it usually preferred to visit a doctor and follow their advice. The company targeted doctors, with its sales promotion team visiting doctors' offices to offer them incentives for recommending their brands.

Industry Prospects

Dermatologicals is set to post a CAGR of 6% over the forecast period, in terms of value sales at constant 2013 price. Cold sore treatments, topical germicidals/antiseptics, and antiparasitics/lice (head and body) treatments are expected to see the most dynamic retail value sales growth over the forecast period. Rising awareness of the availability of cold sore treatments and the affordability of these products will contribute to the category seeing good performance. Meanwhile, climatic conditions are expected to positively influence demand for topical germicidals/antiseptics and antiparasitics/lice (head and body) treatments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Bolivia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Medicated Skin Care in Bolivia?
- What are the major brands in Bolivia?
- What are the most popular formats for acne treatments?

Reasons to Get this Report

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Product coverage: Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Haemorrhoid Treatments, Hair Loss Treatments, Medicated Shampoos, Nappy (Diaper) Rash Treatments, Paediatric Dermatologicals, Topical Allergy Remedies/Antihistamines, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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