Boston, MA -- (ReleaseWire) -- 06/24/2014 -- A long summer impacted the sales of topical allergy remedies/antihistamines and especially the brand Eurax, which is effective for treating allergic reactions due to insect bites and other allergies.
Bayer AS led sales of dermatologicals with 22% value share, followed by Meda AS with 11% in 2013. Bayer, which gained two percentage points from 20% in 2012, has the highly popular brand Canesten under its wing. Being the most sold brand in both topical antifungals and vaginal antifungals with value share of 41% and 89% respectively, Canesten was the preferred antifungal product by the Norwegian (female) population. Providing combination products with vagitories and cream, Bayer's vaginal antifungal product enjoys great confidence among Norwegian females. Bayer also manufactures the haemorrhoid treatment remedy Scheriproct, which grew by 69% in value sales in 2013.
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There are certain dermatologicals which have high growth potential; there was traditionally a stigma attached to haemorrhoid treatments and vaginal antifungals as well as hair loss treatments. These products offer relief to very common conditions that occur amongst Norwegians and might be a future prospect if marketed correctly or through public campaigns.
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