Boston, MA -- (ReleaseWire) -- 07/11/2014 -- Dishwashing benefited from the increasing number of households which own a dishwasher in 2013. Sales of automatic dishwashing liquids and tablets were mostly popular as they save consumers money compared to powder products. Therefore, dishwashing recorded a 5% increase in value terms in 2013.
Henkel was the leading player in dishwashing in 2013 with a 33% value share, thanks to the strong promotion of its Somat brand on television, which attracts consumers. It also appeals to people who use an automatic dishwasher as they often use the Somat product in their machines. Thanks to this strategy the company recorded the strongest increase of one percentage point in its value share in 2013.
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Dishwashing is expected to record a CAGR of 3% in value sales at constant 2013 prices over the forecast period. Sales will be pushed up by the increasing possession rate of automatic dishwashers and the product innovation of dishwashing products, where more effective products are expected to be introduced by 2018. However, the forecast performance may be slightly down compared to the review period due to the effects of the economic crisis in the country, which may be the most significant threat to growth of dishwashing over the forecast period.
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The Dishwashing in Slovakia market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
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Our market research reports answer questions such as:
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- What is the dishwasher penetration rate in Slovakia?
- What are the key new product launches in the dishwashing products market?
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Product coverage: Automatic Dishwashing, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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