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New Market Study Published: Fragrances in Israel

New Consumer Goods market report from Euromonitor International: "Fragrances in Israel"

 

Boston, MA -- (ReleaseWire) -- 07/02/2014 -- In spite of the premiumisation which has been evident in fragrances in Israel for some years, during 2013 Israeli consumers remained generally price-conscious and purchased the majority of their fragrances at a price discount. The leading retailing distribution channel for fragrances in Israel remains pharmacies/drugstores, a channel in which retailers often offer premium fragrances brands at substantial price discounts. Meanwhile, the popularity of purchasing fragrances through internet retailing increased during 2013 due to the lower prices at which fragrances are offered online, while the delivery process has been simplified. Many consumers now feel safer ordering fragrances online, especially those with which they are already familiar.

Competitive Landscape

Lilit Cosmetics Ltd maintained its stronghold on the leading position in fragrances in Israel in 2013 with a value share of 39%. During 2012, Lilit gained the sole rights to import of Procter & Gamble?s fragrance brands, which increased its value share substantially. The company is now the importer and local distributor for very strong premium fragrances brands such as James Bond, Hugo Boss and Rochas. Lilit has also imported premium fragrances brands such as Dolce & Gabbana, Carolina Herrera, Gucci, Prada, Shiseido, La Prairie and Lancaster for several years.

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Industry Prospects

Fragrances in Israel is expected to continue recording positive growth over the forecast period, rising in value at a CAGR of 9% in constant 2013 terms, a higher rate of growth than the 7% value CAGR recorded in the category in constant 203 terms over the review period. The category has so far been able to avoid saturation due to the fact that many fragrances are launched every year, while others are withdrawn and this is set to continue during the forecast period. Premium fragrances is expected to increase in value at a CAGR of 8% in constant 2013 terms over the forecast period, while mass fragrances is expected to increase in value at a CAGR of 11% in constant 2013 terms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

TheĀ Fragrances inĀ Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Israel?
- What are the major brands in Israel?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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