Boston, MA -- (ReleaseWire) -- 06/02/2014 -- With current value growth of 2% in 2013, laundry care performed better than the average for the review period, when value sales grew at only a marginal current CAGR. Stagnating volume sales in 2013 can also be considered an improvement relative to the average annual decline during the review period. Innovation and intensified advertising aimed at promoting innovation was the key to boosting the performance of laundry care in Bosnia-Herzegovina during 2013.
Procter & Gamble, Beohemija and Saponia led laundry care retail sales in Bosnia-Herzegovina in 2013, with respective value shares of 32%, 22% and 21%. These manufacturers traditionally invest the most in advertising and have the best coverage in terms of product range and availability across retailers and the various regions.
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Laundry care in Bosnia-Herzegovina is expected to perform better over the forecast period than during the review period. Volume sales are expected to grow at a marginal CAGR over the forecast period, but mainly due to the growing penetration of concentrated product formats. These innovative new formats will help revive consumer interest and generate more demand over the forecast period.
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The Laundry Care in Bosnia-Herzegovina market research report includes:
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