Boston, MA -- (SBWIRE) -- 11/16/2012 -- A detailed market research report on the Lithuania beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Lithuania beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The economy in Lithuania is stabilizing with continuously growing GDP, decreasing unemployment and rising wages, thus consumers' purchasing power increasing as well. However, consumption is still slowed by the increasing inflation rate.

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What are the key drivers behind recent market changes?
Price is the key driver. Consumers are clearly divided into two groups: low-income consumers are exhibiting a tendency to purchase beers with high alcoholic content and in large packaging, while consumers on higher incomes are being seen to strive for something new and unique.

What makes this report unique and essential to read?
The Lithuania Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Lithuania Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles of major brewers

This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues

Companies Mentioned in this Report: KALNAPILIO-TAURO GRUPE (ROYAL UNIBREW), SVYTURYS-UTENOS ALUS (CARLSBERG GROUP), TUB RINKUSKIAI, VOLFAS ENGELMAN, AB Gubernija, Gubernija Brewery Brand Volumes, 2007-2011, AB Kauno Alus, HBH 'Juozo alus'

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