Boston, MA -- (ReleaseWire) -- 06/03/2014 -- With the country falling deeper into recession and disposable incomes squeezing further during 2013 in context of tax hikes and rising living costs in Greece, it comes as no surprise that consumption of soft drinks dropped. Consumers notably decrease the frequency with which they purchase soft drinks, and they seem willing to trade down where possible. Hot temperatures in the country or the rise in tourism did not succeed in boosting consumption. The fact that VAT on soft drinks changed in...
Euromonitor International's Soft Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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