Boston, MA -- (ReleaseWire) -- 06/10/2014 -- Wipes was a fairly dynamic and competitive category in 2013, consisting of two large active categories ? personal wipes and home care wipes and floor cleaning systems ? with numerous brands competing, ranging from those owned by well-established and renowned international manufacturers to locally manufactured economy brands, and private label products.
Mega Disposables SA, thanks to its Baby Care brand, remained the leading company in the wipes category in 2013 with a 24% value share. The Procter & Gamble Co with its leading Pampers brand had a value share of 20%, followed by the domestic company Alkaloid AD Skopje with 14%, thanks to its Becutan brand and the recently launched Gloss brand within all-purpose cleaning wipes.
Wipes is set to achieve a constant value CAGR of 3% over the forecast period, reaching value sales of MKD325 million by 2018.
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Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Macedonia with research from Euromonitor's team of in-country analysts.
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The Wipes in Macedonia market research report includes:
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