Boston, MA -- (SBWIRE) -- 05/24/2012 -- In 2011 wound care grew by 1% in current value terms to reach Mx$242 million. This is a mature category with low rates of new product technologies or delivery formats. The main innovations generally come in the form of new characters on adhesive bandages for children. In 2011 the main innovation was from BDF Curitas with Distroller, an image of the Virgin of Guadalupe. The growth rate of 1% was in line with the previous year due to the lack of aggressive investment in new product development or...

Euromonitor International's Wound Care in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Wound Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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