Boston, MA -- (SBWIRE) -- 05/20/2014 -- Writing instruments in Thailand recorded healthy growth in 2013 thanks to demand among core users, especially students and working officers. The presence of premium writing instruments was driving value sales in 2013. New product innovation and strong efforts by leading players also pushed demand. While consumers had high expectations of writing instruments, they were willing to pay more for good-quality products to fulfil their personal needs. Moreover, premium writing instruments are...

Euromonitor International's Writing Instrumentsin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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