Boston, MA -- (ReleaseWire) -- 06/17/2014 -- The number of trips in arrivals grew by 8% in 2011 and by 4% in 2012 while incoming tourist receipts grew by only 3% in 2011 and by 2% in 2012 in current value terms. In constant value terms incoming tourist receipts suffered a decline of 4% in 2012. One of the main reasons for this was the expansion of low cost carriers which appealed to less affluent tourists who were eager to travel for short periods of time, for example long weekends. This trend gathered pace in 2012 after the bankruptcy of national air travel company Malev Hungarian Airlines Rt as low cost carriers stepped in rapidly to occupy the gap. According to trade sources, tourists who fly with low cost carriers, in particular young single consumers, tend to have a modest travel budget thus they often opt for very affordable travel accommodation and they tend not to visit restaurants.
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The online platform of destination marketing initiated by Magyar Turizmus Rt aims to foster inbound tourism by offering valuable information about the attractions of different regions and cities in Hungary, including an events calendar and the promotion of up-to-date tourism packages. Regional and local destination management offices have independent strategies of tourism promotion taking full responsibility for tourism development in their region. Despite the set-up of this network of strategy implementation there exist various pitfalls in terms of coordinated development, as the investment in tourism capacities in many cases is not aligned with demand in the respective region. There are many newly-built health and wellness hotels and destination spas in regions that are isolated from inbound and even domestic tourism flow and which lack any other surrounding amenities.
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The Tourism Flows Inbound in Hungary market research report includes:
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