Noida, UP -- (ReleaseWire) -- 02/27/2014 -- The popcorn market in India has been witnessing growth over the past few years. The growth in the popcorn market is attracting many new players in the market. Apart from new players entering the industry, some existing players are also entering other popcorn segments to capture the opportunities for growth. According to a new report by RNCOS, “Opportunities in Indian Popcorn Market”, the entry of large number of players in the market is set to provide boost to the market in the coming years.
According to our report, several new popcorn manufacturers are making investments in the popcorn market. For instance, Hyderabad based Venagro has started contract farming for corn and will launch its brand in 2013 by selling 100 gm pack of popcorn in different flavors under the Cornella brand. Similarly, POPZ has entered India through a JV between POPZ USA LLC and Albatross Investments Pvt. Ltd, with an aim to establish a base in the popcorn market in the country. Additionally, more number of players are considering to enter the in-home popcorn category to establish a base in the in-home popcorn market which is currently dominated by Agrotech.
The report, “Opportunities in Indian Popcorn Market”, by RNCOS provides an in-depth research and rational analysis of the popcorn market in India. It has segmented the total popcorn market into in-home and out-of home popcorn market. Further, market forecast till 2015 for the total popcorn market and its segments have been covered in the report.
Additionally, the report also provides a brief overview and analysis of the regional trends and consumer behavior prevailing in the popcorn market in India. In addition, market drivers, opportunities and roadblocks, which play an important role in determining the growth of the popcorn market in the country, are also discussed in the report. Furthermore, a brief overview of competitive landscape covering business description and product portfolio of some players, have also been provided in the report, in order to build a clear understanding of the market.
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