Boston, MA -- (SBWIRE) -- 06/20/2014 -- Significant negative media attention surrounding the adverse health effects of carbonates continued to negatively impact both volume and value growth rates in 2013. Most noticeably, a New Zealand coroner report identified the consumption of up to 10 litres per day of Coca Cola as a significant contributing factor in the death of a woman by cardiac arrest. Such excessive consumption was more than twice the daily recommended limit for caffeine and represented more than 10kg of sugar. In addition, despite advertising and promotional efforts aimed at combating obesity in New Zealand, Coca-Cola Amatil was criticised for not doing enough, with critics claiming that smaller bottle sizes would simply result in consumers drinking more bottles and not reducing consumption levels.

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Competitive Landscape

There was minimal change during 2013 with regards to company and brand shares within carbonates. Coca-Cola Amatil remained the dominant company, accounting for 75% of off-trade volume sales. Coca-Cola was the focus of some strong negative media attention during 2013, with a coroner's report linking excessive consumption of the beverage to the death of a Southland woman and arguing that warnings for sugar and caffeine content should be placed on the label. In addition, a publicity stunt whereby a car was crashed at low speed into the iconic L&P bottle in Paeroa to promote L&P flavoured chocolate received criticism from politicians and the local police.

Industry Prospects

The key forecast trends are linked to sustainability and health and wellness. Consumer environmental and social sustainability awareness is expected to continue to increase over the forecast period and demand for healthier carbonates is set to rise.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in New Zealand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Carbonates in New Zealand?
- What are the major brands in New Zealand?
- Who are the key consumers of carbonates in New Zealand?
- How do premium vs. standard vs. economy brands compete for sales and market share?
- How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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