Boston, MA -- (ReleaseWire) -- 07/11/2014 -- Bolivian consumers continued to favour the growth of instant coffee in Bolivia in 2013. The main reason behind this performance was the perceived convenience this product offers them. Coffee production according to press reports is declining due to crop substitution and as a result, prices of fresh coffee increased in 2013. The most impacted consumers are low-income consumers who might reduce their purchasing frequency or switch to inexpensive brands. However, this situation helped boost the growth of instant coffee amongst mid- and high-income consumers in Bolivia. These products are widely distributed and prices are competitive. In addition, the variety of formats available makes instant coffee even more attractive.
Industria Molinera de Cafe Ideal led sales of coffee in 2013 with a little over 44% volume share and 31% value share. Nestle Bolivia Srl led value share with 37% and it had 18% total volume share in the same year. Both companies are able to position their products successfully in Bolivia by strategically pricing and investing in wide distribution of their products. Industria Molinera de Cafe Ideal targets mainly low- and middle-income consumers with its fresh coffee products. On the other hand, Nestle Bolivia Srl leads sales of instant coffee thanks to its brand Nescafe.
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Fresh coffee is expected to remain the largest category within coffee in Bolivia in the forecast period. Nevertheless, instant coffee is expected to continue increasing in its number of consumers and its growth will be boosted by favourable economic conditions. Coffee prices are likely to continue to increase due to global influences on prices and for that reason, fresh coffee is likely to remain the favourite amongst low-income consumers in Bolivia. Overall, coffee is expected to post CAGRs of 3% in total volume terms and 6% in constant value terms in 2013-2018.
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The Coffee in Bolivia market research report includes:
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Our market research reports answer questions such as:
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- How are coffee pods performing in Bolivia?
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Product coverage: Fresh Coffee, Instant Coffee.
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