Boston, MA -- (ReleaseWire) -- 03/17/2014 -- The increasing popularity of internet retailing as a distribution channel was the main trend observed within contact lenses in 2013. While in 2006 only 9% of contact lenses (in value terms) was sold through this channel, in 2013 its share amounted to 34%. After optical goods stores, internet retailing is the second most popular channel for buying contact lenses. The channel offer more discounts and various promotions. The most popular internet retailers include www.szkla.com,...
Euromonitor International's Contact Lenses in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Daily Disposable Lenses, Extended Wear Lenses, Traditional Lenses, Weekly/Monthly Disposable Lenses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Contact Lenses market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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