Boston, MA -- (SBWIRE) -- 06/17/2014 -- Digestive remedies continued to show a balanced performance in 2013. Manufacturers were not active in terms of innovation, while advertising remained a key area of brand management. The category reached maturity and rarely witnessed significant new product launches. Moreover, as the moderate success of proton pump inhibitors indicates, new product launches were not necessarily successful. Therefore, manufacturers remained passive in terms of product innovation and focused on the promotion of existing brands.

Competitive Landscape

Berlin-Chemie maintained its leading position in digestive remedies with 12% value share in 2012. Berlin- Chemie's most successful brand is Espumisan which is the top brand in antiflatulents. The company markets Pangrol and Mezym which are among the leading brands in digestive enzymes. Sanofi-Aventis ranked second with 11% value share due to No-spa which was the leading brand in IBS treatments and other popular brands such as Maalox, and Liacid Bila-git. Egis Gyogyszergyar Nyrt ranked third accounting for 8% value share. Egis has a strong presence in diarrhoeal remedies with Bolus Adstringens, Carbo Activatus and Cralex.

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Industry Prospects

Digestive remedies is expected to record steady but slow growth over the forecast period with a 1% value CAGR in constant 2013 prices. Although healthy eating habits are becoming more and more popular, stressful lifestyles cause other kinds of digestive problems for an increasing number of people. IBS, food-intolerance and other digestive problems that can be explained by stress, will probably affect more and more people which will ensure slowly increasing demand for digestive remedies.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Hungary market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Digestive Remedies in Hungary?

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