Boston, MA -- (ReleaseWire) -- 06/17/2014 -- Digestive remedies continued to show a balanced performance in 2013. Manufacturers were not active in terms of innovation, while advertising remained a key area of brand management. The category reached maturity and rarely witnessed significant new product launches. Moreover, as the moderate success of proton pump inhibitors indicates, new product launches were not necessarily successful. Therefore, manufacturers remained passive in terms of product innovation and focused on the promotion of existing brands.
Berlin-Chemie maintained its leading position in digestive remedies with 12% value share in 2012. Berlin- Chemie's most successful brand is Espumisan which is the top brand in antiflatulents. The company markets Pangrol and Mezym which are among the leading brands in digestive enzymes. Sanofi-Aventis ranked second with 11% value share due to No-spa which was the leading brand in IBS treatments and other popular brands such as Maalox, and Liacid Bila-git. Egis Gyogyszergyar Nyrt ranked third accounting for 8% value share. Egis has a strong presence in diarrhoeal remedies with Bolus Adstringens, Carbo Activatus and Cralex.
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Digestive remedies is expected to record steady but slow growth over the forecast period with a 1% value CAGR in constant 2013 prices. Although healthy eating habits are becoming more and more popular, stressful lifestyles cause other kinds of digestive problems for an increasing number of people. IBS, food-intolerance and other digestive problems that can be explained by stress, will probably affect more and more people which will ensure slowly increasing demand for digestive remedies.
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