Boston, MA -- (SBWIRE) -- 07/08/2014 -- Dishwashers was one of the few categories of large appliances which saw its sales increase in 2013, due to the low penetration rate in Romania. The premium built-in format saw its sales increase the most due to the preference of more affluent consumers to buy new, full kitchen furniture with appliances included from kitchen specialist retailers.

Competitive Landscape

The leading brand of dishwashers in 2013 is Whirlpool with 18% volume share, followed by Bosch (14%) and Hotpoint-Ariston (13%) volume share. Whirlpool Romania consolidated its market position by focusing on energy efficiency and offering reliable quality. BSH Electrocasnice the local unit of Bosch Group managed to raise its market share considerably during the review period with offer of high-quality appliances. Bosch dishwashers are particularly preferred by the more affluent consumer group searching for a high-capacity dishwasher.

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Industry Prospects

Volume sales of dishwashers are expected to see a 4% increase in CAGR over the forecast period, with positive growth rates for freestanding as well as built-in, but retail value will not increase as quickly. Unit prices are expected to decline in constant terms in both due to the fact that penetration of dishwashers will widen towards the less affluent and more price-sensitive consumer groups. Table-top and lower capacity dishwashers will be increasingly preferred by small households, reducing the average price.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Romania market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dishwashers in Romania?
- What are the major brands in Romania?
- How has this high unit price, low global penetration category been affected by recessionary pressure?
- Is there a trend to slimline machines in Romania?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Built-in Dishwashers, Freestanding Dishwashers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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