Boston, MA -- (ReleaseWire) -- 07/18/2014 -- Sales of dishwashing continued to be restrained by declining unit prices in 2013, which resulted from increased pressure from private label, as well as consumers' more cautious attitude to spending. In an attempt to remain competitive, manufacturers implemented an increased number of price promotions, thereby supporting volume sales, particularly for automatic dishwashing tablets, but constraining retail value and profit margins.
Unilever remained the leading player, accounting for 31% of total retail value sales in dishwashing in 2013. Unilever's Sun dishwashing brand enjoys high levels of consumer awareness and popularity. The company supported sales through large-scale TV advertising in 2013, as well as through the release of a new product innovation, called Sun All-in-1 Magic Brilliance Tablets, which the company claims protects dishes from water stains and the build-up of limescale. This helped Unilever to retain a solid share despite slight retail value losses in 2013.
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Sales of dishwashing products are expected to continue to suffer from declining unit prices and from a growing polarisation in favour of automatic dishwashing tablets over the forecast period. In view of an uncertain economic outlook, Swiss consumers will likely remain highly price conscious, especially with regards to home care. This will continue to fuel fierce price competition between private label and branded manufacturers and restrain value sales further.
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The Dishwashing in Switzerland market research report includes:
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Our market research reports answer questions such as:
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Product coverage: Automatic Dishwashing, Hand Dishwashing.
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