Boston, MA -- (SBWIRE) -- 06/30/2014 -- Although static volume and current value growth was recorded in fragrances in Estonia during 2011, the category bounced back strongly in 2012 thanks due the slight improvement in the disposable income levels of the majority of Estonians. Nevertheless, rising household expenditure focused mainly on basic items and this did not extend to luxury items such as fragrances. Moreover, a significant proportion of fragrances in Estonia are purchased during discount sales or in tester format over the internet, a method of distribution which is not legally defined for sale. Although some fragrances brands have recently forbidden the sales of their products through this means, there are currently no legal restrictions in Estonia with regards to this.

Competitive Landscape

Avon Eesti continued to lead fragrance in Estonia in 2012 with a value share of 11%. Moreover, the company experienced the highest increase in retail value sales in the category during 2012 thanks to its new fragrances, which were virtually universally welcomed by its loyal band of Estonian consumers, many of whom consider Avon products to represent premium quality with mass prices.

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Industry Prospects

Sales of fragrances are likely to continue increasing in Estonia over the forecast period, although growth in the category is set to be at a lower rate than the growth rates registered during the forecast period. As the economic situation is expected to improve in Estonia during the forecast period, higher spending on fragrances can be expected. However, due to the rising importance of internet retailing in the country, many Estonians are likely to be more eager to seek out attractive price discounts and the online purchase of fragrance testers is also likely to remain very popular in the country, with an increase in this type of activity set to increase during the forecast period. Nevertheless, fragrances is one beauty and personal care category which faces general price increases during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Estonia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Estonia?
- What are the major brands in Estonia?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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