Boston, MA -- (ReleaseWire) -- 06/10/2014 -- Consumers' growing sophistication and disposable incomes towards the end of the review period enhanced their willingness to invest in premium products such as ice cream to better their lifestyle quality. Product awareness increased as a result of overseas travel and the internet. Hectic lifestyles also encouraged consumers to invest in premium ice cream to reward and pamper themselves for working hard.
Unilever (M) Holdings Sdn Bhd experienced a slight increase in retail value share to 36% in 2103 to retain its lead in ice cream. While Cornetto remained the biggest brand for Unilever, its Wall's and Magnum brands also enjoyed increases in retail value share during 2013 due to active marketing campaigns and new product launches. The player also focused much effort on Magnum during the year in a bid to gain share in premium ice cream.
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Ice cream is expected to record positive constant retail value growth over the forecast period, though at a slower rate than the review period. Consumers' rising health consciousness might limit or reduce their intake of ice cream over the forecast period. However, the rebound in economic conditions is likely to further spur consumers' willingness to indulge in premium ice cream for its higher quality. Manufacturers' active new product developments in premium ice cream will further attract consumers.
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