Boston, MA -- (SBWIRE) -- 03/25/2014 -- This report provides a concise overview of the Male Toiletries market in China. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Chinese Male Toiletries sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
While growth has been steady in local currency terms, closely matching volume growth, volatile exchange rates have added complexity to the market for international companies. For instance, the value of the Chinese Yuan versus the US$ fell rapidly during the second half of 2012.

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What are the key drivers behind recent market changes?
The most important motivation by far is Quality, since Chinese consumers are now paying increased attention to product quality following the continual revelation of inferior quality cosmetic products available in the market.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Chinese Male Toiletries sector. This allows for the rapid identification of key growth opportunities across major Male Toiletries categories and their packaging.

Key Features and Benefits
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Male Toiletries sector.

Key growth categories are highlighted by analyzing the market dynamics of major Male Toiletries categories.

Market shares are provided for the leading brands and private labels across Male Toiletries categories.

An overview of packaging trends in Chines Male Toiletries sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues
Older Consumers, who are aged 55 years and over, and Pre-Mid-Lifers aged 36-44 in China are the most frequent users of Men's Disposable Razors and Blades. Rising disposable income and a desire to follow individual grooming trends in the work place is prompting them to use Men's Disposable Razors and Blades on a regular basis.

With shaving being a very precise exercise, customers place great importance on skin protection as well as a smooth shaving experience. Chinese consumers are looking for quality products that fit their needs, which is why it is important for the brand to be well-positioned in the consumer's mind.

Companies Mentioned in this Report: The Procter and Gamble Company, Coty, Inc., L'Oreal S.A., Beiersdorf AG, Avon Products, Inc., PUIG, Energizer Holdings, Inc., Shanghai Jahwa United Company Ltd., Shiseido Company, Limited

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