Boston, MA -- (ReleaseWire) -- 06/24/2014 -- Mixed retailers lacks attractiveness in the eye of consumers. Its slow growth rate of 1% can be explained by consumers' preferences for more modern outlets which propose a more enjoyable shopping experience. Moreover, the fact that mixed retailers proposes a broader range of products, from economy to high-quality products, has resulted in consumers preferring modern shopping centres over department stores with the latter being perceived as less modern and appealing to modern customers.
Bucur Obor SA led mixed retailers in 2013 with value share of 2%. The success of the store is due to its wide product range as well as its good location in the centre of the capital city of Romania, Bucharest. In terms of apparel and footwear, Bucur Obor SA proposes an alternative to lower-income consumers who avoid commercial centres for shopping because of the higher prices. In addition, consumer electronics and appliances, and leisure and personal goods contribute to sales mainly due to discounted prices, even though in some cases the quality of the products can be questioned.
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For the forecast period, mixed retailers is predicted to grow by a 2% constant value CAGR. Competition with shopping centres is expected to increase as well as numerous projects are underway in several big cities of Romania. Simultaneously, an improvement in store design is expected to take place as customers are increasingly heading towards a more modern experience in shopping.
Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Romania with research from Euromonitor's team of in-country analysts.
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The Mixed Retailers in Romania market research report includes:
- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- How are mixed retailers competing against the growth of grocery retailers?
- Are consumers switching towards value retailers or moving upmarket?
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