Boston, MA -- (SBWIRE) -- 07/10/2014 -- Noodles is set to post retail value growth of 19% in 2013. This can mainly be attributed to the affordable prices of the many flavours of noodles in Morocco. An increase in the quality of noodles was noted, with the introduction of new and more expensive products, such as vegetarian noodles. This category targets young consumers looking for quick and inexpensive meals.

Competitive Landscape

The brands Roka (Jessy Diffusion) and Harmony (Conserverie Cartier Saada) are expected to lead the category in 2013 with retail value shares of 63% and 20%, respectively. These two players were among the first to offer inexpensive noodles in Morocco.

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Industry Prospects

Noodles is expected to post a CAGR of 15% over the forecast period in constant value terms at 2013 prices to reach Dh91 million by 2018. The concept of cooking noodles as a snack or a main dish is becoming more popular in urban areas.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Noodles in Morocco?
- What are the major brands in Morocco?
- Are consumers in emerging markets moving from unpackaged to packaged noodles?
- As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Chilled Noodles, Frozen Noodles, Instant Noodles, Plain Noodles, Snack Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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