Boston, MA -- (ReleaseWire) -- 07/02/2014 -- Sales of polishes in Slovenia remained steady in 2012. Retail value sales growth of 1% was noted over 2011 to reach EUR1.5 million. Polish is losing its popularity in Slovenia due to the wide variety of inexpensive and easily replaceable furniture, clothing and footwear.
Multinational companies continue to characterise polish in Slovenia, representing 64% of retail value sales in 2012. The Pledge/Pronto brand by SC Johnson remained the outright leader with a 39% share of retail value sales. The leading company steadily increased its share and maintained its leading position throughout the review period through effective marketing of its floor and furniture polishes as well as ongoing product innovation.
It is expected that polishes in Slovenia will post a negative CAGR of 2% in constant value terms over the forecast period. This negative trend is anticipated due to lack of consumer interest in polish products. With a modern and high-tempo lifestyle, people prefer to use other products rather than invest in polish.
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Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Slovenia with research from Euromonitor's team of in-country analysts.
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If you're in the Polishes industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Polishes in Slovenia market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Polishes in Slovenia?
- What are the major brands in Slovenia?
- What are the future prospects for the polishes market?
- What are the key new product launches in the polishes market?
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Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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