Boston, MA -- (SBWIRE) -- 02/25/2014 -- Austrian consumers typically only subscribe to a store card scheme when it offers some substantial benefit to them. This is illustrated most clearly by Parfumerie Douglas GmbH's Douglas Card which was introduced in 1996. It was, apparently, the most prevalent store card in Austria during the review period, but its charge function has always been much less interesting for its holders than its other features, such as special discounts and free product samples. As a consequence, Douglas abandoned...

Euromonitor International's Store Card Transactions in Austria report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Store Card Transactions market;
- Pinpoint growth sectors and identify factors driving change;
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- Use five-year forecasts to assess how the market is predicted to develop.

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