Boston, MA -- (ReleaseWire) -- 02/27/2014 -- Sales of sugar confectionery tend to be impulse purchases, which makes it very vulnerable to changes in prices or in income. This is a drawback that has affected the category several times. Most recently, in 2012, the harsh climate affected consumer purchasing power (mainly among lower income groups), as many rural workers were unable to find consistent work, forcing such consumers to cut down on impulse and indulgence purchases.
Euromonitor International's Sugar Confectionery in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Sugar Confectionery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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