Boston, MA -- (ReleaseWire) -- 06/06/2014 -- Current value growth in 2013 was marginally lower than the CAGR over the review period as surface care is mature. Nonetheless, higher household hygiene and improved quality and formulae of surface care products drove value growth in 2013.
SC Johnson & Son Taiwan Ltd continued to lead sales in 2013, with a value share of 24%. The company?s products are strongly advertised. In addition, the company displayed products on shelves in eye-catching positions, and consumers could purchase products in most leading channels.
Surface care in Taiwan is expected to register negligible CAGR at constant 2013 prices over the forecast period as it is already mature and stagnant. Value growth over the forecast period will be driven by new product launches and higher household hygiene standards.
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Taiwan with research from Euromonitor's team of in-country analysts.
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