Robin Rice

New Social Campaign to "Stop the Beauty Madness" Launches to 1 Million Women


Miami, FL -- (ReleaseWire) -- 07/07/2014 -- offers a blog, audio series, poetry slam contest, featured FrontLine Voices and 25+ ads offer jarring reality check for women seduced by a culture obsessed with beauty.

Stop the Beauty Madness is a social change project offered from Be Who You Are Productions, Inc. As part of the campaign, 25+ hard-hitting ads tackle some of the grittiest, profoundly unsettling realities of 21st century beauty ideals. The campaign at infiltrates social media with much needed conversations on ageism, racism, fat shaming, body image, eating disorders, sexuality – all with the aim to #stopthbeautymadness that we’ve all come to know and hate.

With the help of FrontLine Voices including supermodel Emme, pioneering activist Jean Kilbourne, Women For One founder Kelly McNelis, 16-year-old Valerie Weisler (Nickelodeon Halo Effect Award finalist), Sonya Renee Taylor of The Body Is Not An Apology and many more, the campaign is launching to one million social media connections encouraging women to share the ads and #stopthebeautymadness.

Campaign Includes

-10-week audio series interviewing FrontLine Voices to inform and encourage the listener to question and shift their relationships with body image, beauty standards and the culture.
-Facebook page for women to share “as-is” selfies.
-Blog to curate the most popular media in this important conversation.
-A poetry slam contest with $1,000 in prizes.


Contact: Robin Rice, Creative Director,, 410-770-4501