Seattle, WA -- (SBWIRE) -- 11/06/2019 -- Instant beverage premixes can be used to instantly prepare a drink by adding water. Various forms of these premixes include, paste, powder, and granular. Instant beverage premixes offer several health benefits. For instance, ginger tea premix is rich in anti-oxidants and helps in reducing weight and lowering the risk of heart disease. These benefits aid in increasing the demand for instant beverage premixes. Moreover, these premixes require lesser time in preparation of drinks compared to that of conventional drinks such as tea or coffee and the drinks are easy to prepare. This increases their adoption in the corporate sector. Therefore, increasing labor force worldwide is expected to boost growth of the global instant beverage premixes market. For instance, according to the U.S. Bureau of Labor Statistics, the employed populace in the U.S. reached 154.43 million in January 2018, from 152.07 million in January 2017.
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However, major regulatory bodies around the world have imposed stringent regulations for use of several ingredients in instant beverage premixes, which is expected to restrict growth of the market. For instance, in 2017, Bestherbs Coffee LLC, a U.S.-based company, recalled its instant coffee product 'Kopi Jantan Tradisional' as the U.S. FDA confirmed that it contained desmethyl carbodenafil, which is similar to the active ingredient in Viagra.
Global Instant Beverage Premixes Market Taxonomy
Global instant beverage premixes market is segmented into:
By Product Type
- Instant Coffee
- Instant Tea
- Instant Milk
- Instant Health Drinks
- Instant Soups
- Others
By Form
- Powder
- Sugar-based Form
- Sugar-free Form
- Paste
- Granular
By Distribution Channel
- Hypermarkets
- Supermarkets
- Online Stores
- Convenience Stores
- Others
Among product type, the instant coffee premix segment held dominant position in the global instant beverage premixes market in 2016. The segment growth was majorly driven by increasing consumption of coffee worldwide. For instance, according to International Coffee Organization, the consumption of coffee was 155.1 million bags in 2016–2017, which is expected to increase up to 157.6 million bags in 2017–2018. Furthermore, key players in the market are focused on launching instant coffee premixes, thereby aiding in growth of the segment. For instance, in 2015, Tata Global Beverages Limited entered into instant coffee business through the launch of Tata Coffee Grand.
Among distribution channels, the online stores segment is projected to witness high growth over the forecast period, owing to increasing preference of consumers for online shopping due to various factors such as availability of a wide range of products, discounts, home delivery, and others. Key players in the market are focused on adopting collaboration strategies with online shopping stores to enhance their market share. For instance, in 2016, Nestle India partnered with Snapdeal for the distribution of its new Nescafé Sunrise Insta-Filter product.
Global Instant Beverage Premixes Market Outlook
1. The market in Asia Pacific is expected to account for the largest market share over the forecast period, owing to traditional inclination of the populace towards coffee and increasing expansion of product portfolio in the region, especially in India and China. For instance, according to the government of India, among the total consumption of coffee, instant coffee comprises 57% in India. Moreover, in 2016, Nestle India launched Nescafe Sunrise Insta-Filter to expand its business in the Indian coffee market. This product offers the taste of filter coffee with a convenience of an instant coffee. In 2017, Tata Coffee Limited, subsidiary of Tata Group, announced to set up an instant coffee plant in Vietnam with a capacity of 5,000 metric tons per annum. This has resulted in growth of the instant coffee segment in Asia Pacific, further driving growth of the instant beverage premixes market.
2. Europe is expected to be the second largest region in terms of revenue growth in the global instant beverage premixes market. This is attributed to rapid increase in consumption of instant tea and coffee in the region. For instance, according to Coherent Market Insights', analysis, Russia is one of the biggest tea markets around and 88% of people in Russia consume tea.
3.The market in North America is expected to witness significant growth in the instant beverage premixes market. This is owing to increasing labor force and presence of major market players in the region. Key players in the market are focused on expanding their business in emerging countries of Asia Pacific and Africa. For Instance, in 2017, The Kraft Heinz Co. entered into an agreement with Suntory Beverage & Food Ltd. — a Kotobuki Realty company — to acquire its instant coffee business and Cerebos food business in New Zealand and Australia. Moreover, in 2016, Jacobs Douwe Egberts BV — a Mondelez International company — entered into agreement to acquire Super Group's instant food and beverage firm for US$ 1.09 billion.
Increasing product launch is expected to boost growth of the market. For instance, in 2016, Frutarom Industries Ltd. launched NutraT, an instant drink powder, which includes CocoaT, OliveT, CitroT, RosT, and functional ingredients.
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Major players operating in the instant beverage premixes market include, Suntory Beverage & Food Ltd., The Republic of Tea Inc., Tata Group, Monster Beverage Co., The Coco-Cola Co., Neel Beverages Pvt. Ltd., Keurig Green Mountain Inc., Starbucks Corp., Dunkin Brands Group Inc., and PepsiCo Inc.
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