Trenton, NJ -- (ReleaseWire) -- 01/10/2014 -- For websites that rely on traffic from search engines like Google, Yahoo, and Bing, nothing is more important than ranking your website on page 1.
“Having your website show up on the first page of the search engines for the keywords that best describe your product or service is like having a license to print money,” says NJ SEO consultant Steve Goldberg.
The problem is, this is easier said than done. Most business owners find it overwhelming to learn SEO on their own and keep up with all the changes.
Some of the changes including recent Google algorithm updates such as Panda, Penguin, and Hummingbird. These changes affect which websites show up on page 1 for certain keywords and phrases.
“Websites that don’t keep up with these changes, or use old, outdated SEO strategies risk getting penalized by Google. In some cases, websites are completely removed from the search results,” he explains.
For businesses that depend on consistent traffic from the search engines, receiving a penalty from Google for outdated SEO practices could drastically reduce their traffic and profits overnight.
“Just search for ‘Google manual penalty’ and you’ll see stories of website owners who lost all of their traffic overnight. Some even go out of business. At the end of the day, if a business tries to take shortcuts with SEO, they risk the same fate.”
Google has implemented more algorithm updates in 2013 alone than in all of their years as a company combined. These changes make SEO in 2014 extremely challenging for businesses who don’t have the resources or knowledge to keep up with best practices and guidelines.
“The greatest threat business owners face in 2014, is following harmful, outdated SEO advice. As an NJ SEO consultant, I encourage my clients to either devote lots of manpower to staying up to date with SEO, or delegate the responsibility and work to a competent, reliable SEO company who does,” he states.
The fact of the matter is, consumers are using traditional media less and less to find the products and services they want, and instead focusing their attention on search engines.
Studies have shown that users trust the organic, natural listings in the search results more than the advertisements. And that trust often turns into more sales for a business. In addition, the organic search listings account for 80% of the traffic sent to websites.
These factors are exactly what makes ranking a website in one of these coveted 10 spots so valuable and profitable.
“Overall, search engine optimization is one of the most effective ways to acquire new customers with a healthy return on investment” says Steve.
“This is why I am so passionate about helping website owners rank on page 1. It transforms their business into a money-making machine. Knowing that puts a big smile on my face, and an even bigger smile on my clients’ faces,” he remarks.
For a limited time, Mr. Goldberg is offering a no-cost, 30-minute strategy session for business owners who want their website to rank in Google, Yahoo, and Bing, but don’t know where to start.
For details on how to secure your 1-on-1 strategy session with Steve, click this link.
Download his free 2014 SEO Whitepaper to learn how to get your website ranked and acquire new paying customers from Google in 2014 and beyond.
Steve Goldberg Marketing
Trenton, NJ 08648