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"Non-Store Retailing in Tunisia" Published

Fast Market Research recommends "Non-Store Retailing in Tunisia" from Euromonitor International, now available

 

Boston, MA -- (ReleaseWire) -- 06/20/2014 -- During the final quarter of 2013, the Sweden-based multinational direct selling company Oriflame, which specialises in beauty and personal care direct selling, entered Tunisia. Oriflame entered the country to much fanfare, holding a major opening party which involved the participation of numerous media outlets across radio and television. As a result, Tunisian women have quickly become familiar with the Oriflame brand, with many of them trying its products shortly after they became available, resulting in the company registering a positive performance during its first three months in Tunisia.

Competitive Landscape

During 2013, Avon remained the leading player in direct selling, the most important category in non-store retailing in Tunisia, holding a value share of 8%. Christian Lay followed in second position with 5%, while Tupperware rounded out the top three players in the category with a 4% value share. Avon continues to benefit from its high number of direct selling representatives which operate throughout the entire country, not to mention the strong reputation of its products and its good reputation for its timely home delivery service. The company is already well established in Tunisia and enjoys a huge and fiercely loyal customer base.

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Industry Prospects

Non-store retailing in Tunisia is expected to increase in value at a CAGR of 14% in constant 2013 terms over the forecast period. While direct selling is set continue recording positive growth, increasing in value at a CAGR of 7% in constant 2013 terms, it is the strong 20% value CAGR in constant 2013 terms expected in internet retailing which is set to have the most obvious positive impact on non-store retailing in Tunisia. This anticipated growth in internet retailing is, however, expected to be considerably slower than the growth which was recorded in non-store retailing in the majority of developed countries at a similar incipient stage of the channel's development. There remains various issues still to be tackled by the Tunisian government such expanding the numbers of Tunisians who hold debit cards and taking steps to ensure that the Tunisian dinar is fully convertible with major global currencies. In addition, the low purchasing power of the Tunisian population and the ongoing erosion of living standards in the country is set to mean that Tunisia's middle-income consumers who choose to purchase goods online with a debit card are likely to find this quite a difficult pursuit as unit prices are often higher online than in some store-based retail outlets, especially outlets which operate within the informal retail trade.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Store Retailing industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Store Retailing industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Store Retailing in Tunisia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- Is non-store retailing outperforming its store-based peers?
- What factors are influencing the growth of non-store retailing in Tunisia?
- How is internet retailing developing in Tunisia?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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