Boston, MA -- (SBWIRE) -- 10/26/2012 -- Product Synopsis
A detailed market research report on the Norway beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Norway beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The Norwegian beer market continued its downward trend in 2011

What are the key drivers behind recent market changes?
The market is changing because of the increase in prices, a result of higher excise duty and an increase in raw material costs . Poor summer weather was also a factor.

What makes this report unique and essential to read?
The Norway Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

View Full Report Details and Table of Contents

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Norway Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles of major brewers

This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
Brewers are not allowed to advertise or promote their beers in any way and excise duty is raised annually which in turn leads to increasing beer prices in retail and also on-premise channels.

With the improving economy consumers are consuming less PL brands as seems to be the case in 2011.

Companies Mentioned in this Report: AASS BRYGGERI AS, GRANS BRYGGERI AS, HANSA BORG BRYGGERIER AS, INTERBEV AS, MACK'S OLBRYGGERI AS, RINGNES AS, UNION BRYGGERI AS, Coop Norge AS, NorgesGruppen ASA

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