Boston, MA -- (SBWIRE) -- 07/28/2014 -- As during the review period, bath and shower in Bosnia-Herzegovina continued to decline in current value terms during 2013, albeit at a marginally faster pace. A weak economy and contraction of consumers' disposable incomes are key drivers of demand decline in the category.

Competitive Landscape

Colgate-Palmolive Co, Beiersdorf and Unilever BH doo led bath and shower sales in Bosnia-Herzegovina during 2013, with respective value shares of 26%, 12% and 12%. Price remained as the most important element of marketing for most consumers in Bosnia-Herzegovina. Colgate-Palmolive remained at the top, marketing a wide range of bath and shower, priced below those of closest rivals Beiersdorf and Unilever.

Industry Prospects

Competition within bath and shower in the country is expected to become increasingly quality-based over the forecast period as manufacturers look to improve profitability through deploying market segmentation strategies.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Bosnia-Herzegovina market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bath and Shower in Bosnia-Herzegovina?
- What are the major brands in Bosnia-Herzegovina?
- How are sales of private label products evolving?
- What is the importance of intimate washes in the overall category context?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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