Boston, MA -- (SBWIRE) -- 06/17/2014 -- Consumer concerns on the safety of calming and sleeping products limit patronage, with the fear of not being able to wake up anymore after taking the product being most common. Apprehensions of the effectiveness of herbal/traditional products compared to chemical-based ones, meanwhile, limit product trial. As such, value growth for calming and sleeping remained low in 2013 at 2%.

Competitive Landscape

Organica Neutraceuticals Inc, owner of the Sleepasil brand, maintained its lead in calming and sleeping with a 45% value share in 2013. Its availability through major pharmacies and drugstores contributes to its dominance compared to other brands which are available mainly through healthfood shops or health specialist retailers. The company also benefits from being an early market entrant and sustains brand recall through below-the-line promotions such as product samplings.

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Industry Prospects

Calming and sleeping is predicted to register a constant value CAGR of 5% over the forecast period. Reservations on taking calming and sleeping products are predicted to linger with concerns on developing dependence on the product to fall asleep being another factor for the sluggish outlook. The growth, however, is predicted to be derived mainly from employees of business process outsourcing companies and night-shift workers who require sleeping aids in order to maintain their alertness in the evening.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Philippines market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Calming and Sleeping in Philippines?
- What are the major brands in Philippines?
- What is the market size of Calming and Sleeping in Philippines?
- What are the major brands in Philippines?
- Do herbal/traditional brands like Passiflora or Dormiplant available?

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