Boston, MA -- (SBWIRE) -- 03/12/2014 -- The impact of the chicken feed scandal and the dead pigs found in Huangpu River towards the end of the review period resulted in growing demand for chilled processed food in 2013 according to trade sources. This is due to chilled processed food being regarded as higher in quality. And because of the chicken and pork scandal, lots of consumers are feel uncomfortable to purchase fresh chicken and meat in open markets where the materials are even harder to confirm safe. Hence, some consumers turn...

Euromonitor International's Chilled Processed Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Chilled Fish/Seafood, Chilled Lunch Kits, Chilled Noodles, Chilled Pizza, Chilled Processed Meat, Chilled Ready Meals, Chilled Soup, Chilled/Fresh Pasta, Fresh Cut Fruits, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Chilled Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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