Boston, MA -- (ReleaseWire) -- 06/02/2014 -- Sales of dried processed food are expected to see a 4% current value decline in 2013, driven by a 6% current value decline in pasta which is the largest contributor to retail value sales of dried processed food. On the one hand the economic recession was a positive influence on the category, as dried processed food is considered to offer value for money and consumers are switching from alternatives such as chilled/fresh products. On the other hand, the economic recession meant that more people were looking for economy or private label alternatives to the major well-known brands, and this limited the development in value terms.
Barilla Alimentare is the leading manufacturer of dried processed food in 2013, with a 28% value share followed by private label which accounts for 27% share in 2013. Within private label Coop, Esselunga and Conad together represent a 13% share in dried processed food in value terms in 2013.
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Due to the poor expected results of Italian GDP in 2013, and the negative growth rates recorded in the first part of 2013, poor expectations have been shared by international economic organisations such as the OECD and the EU, along with the Italian government, about the performance of Italian GDP in 2013 and the following years. This will increase the pressure on the Italian unemployment rate, which could easily reach 12%.
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